Thorough analysis of the market, the competitors and the business area as a whole. The more I know, the better and more qualified decisions I make.

In close collaboration with the client I create a detailed and ambitious plan. Together we prioritize and set goals and make sure it's realistic to reach them together.

This is where the magic happens and where I get my hands dirty. Short feedback loops and open communication is key to executing the strategy in a proper manner.

Evaluation and improvement is as important as the previous step. In this phase, I measure the effect and performance of the solution and create proposals for future improvements.